Journal of Asian Business Strategy (JABS) aims to enhance the understanding of business strategies in the Asian context. It is dedicated to publishing high-quality, scholarly research that explores, analyzes, and addresses the unique challenges and opportunities encountered by businesses within Asia. The journal seeks to be a premier platform for both theoretical and empirical studies, contributing to the literature on business management and strategy with a distinctive regional focus.

JABS welcomes submissions from researchers, academics, policymakers, and business practitioners across the globe. It encourages a multidisciplinary approach to research with a clear emphasis on strategic implications for businesses operating in or with Asia. Key topics covered include, but are not limited to:

Business Strategies in Asian Markets: Examination of strategies employed by businesses to enter, sustain, and grow in various Asian markets. Cross-Cultural Management: Insights into managing workforce diversity, cross-cultural negotiations, and leadership styles across different Asian cultures. Economic and Regulatory Impacts: Analysis of the economic environments and regulatory frameworks shaping business strategies in Asian contexts. Innovation and Technology: Strategies for integrating innovative processes and technologies in business models in Asia. Sustainability and Corporate Social Responsibility (CSR): Approaches towards sustainable business practices and CSR initiatives within Asian markets. Globalization Effects: Impact of global economic and cultural trends on Asian businesses and strategies for global competitive advantage. Consumer Behavior and Market Research: Studies on consumer demographics, behavior, and preferences within Asian markets to inform strategic business decisions. Crisis Management and Strategic Agility: Research on crisis response strategies and the role of strategic agility in navigating complex business landscapes in Asia.

The journal is committed to a rigorous peer-review process and aims to provide a constructive platform for scholars and practitioners to share insights that drive the future of business strategies in Asia and beyond. With a broad scope that embraces diverse methodologies and perspectives, JABS aspires to influence the practice and understanding of Asian business strategy on a global scale.

The average time between submission and final decision is 20 to 30 working days and the average time between acceptance and final publication is 10 to 15 days.

Publication Frequency